Internode tastes success in the Big Apple
23 September, 2014
An out-of-this-world Internode radio ad campaign has won an international advertising accolade, announced this week in New York City.
The Klingon radio ad campaign, which Internode launched in the middle of last year, secured a bronze CLIO award in the audio category for Australian advertising agency Marketforce.
The ads - which were spoken completely in Klingon, the language of the knobbly-headed aliens from Star Trek - were also a sales success for Internode due to their quirkiness and memorability. Individual ad spots in Klingon and Elvish (from Lord of the Rings) were also shortlisted in the CLIOs.
The CLIO Awards are one of the world's most prestigious international advertising awards presented annually to reward innovation and creative excellence in advertising, design and communication.
iiNet Marketing Manager Jane Orchard, who oversaw the Klingon campaign, said it had aimed to capture the Internode essence. "Internode is a fun geeky brand that's never afraid to be different," she said.
"The Klingon campaign captured this beautifully and it's wonderful that the world's advertising industry has recognised it as an outstanding piece of creativity."
Marketforce Creative Director Pat Lennox said the campaign succeeded because it cut through. "Radio can sometimes be a cluttered medium. It showed fantastic insight from Internode to produce a campaign that was so different, and impactful, for the media space," he said.
To listen to one of Internode's ground-breaking Klingon ads, visit http://www.impress.com.au/images/stories/audio/Internode_Klingon_radio_ad.MP3.
Internode, a subsidiary of iiNet Limited, is a national broadband provider with offices in Sydney, Melbourne, Brisbane and Adelaide. Already a leading supplier of National Broadband Network (NBN) services, Internode delivers great value, technically advanced and reliable ADSL2+ services across Australia. Internode offers a wide range of value-added broadband services including NodeMobile Data 3G wireless broadband, Internode Business Connect Private IP networks, NodePhone VoIP telephony and a pioneering IPTV service through its partnership with tv. Follow Internode online at //www.internode.on.net/followus