Media release

iiNet unveils world first in Wi-Fi technology

1 April 2014: iiNet, the leading challenger in Australia’s telecommunications market, today launched Pet-Fi, the latest innovation in Wi-Fi technology and the world’s first pet-powered mobile broadband solution.

Powered by your pet’s kinetic energy generated by movement, eliminating the need to charge batteries, Pet-Fi not only represents a revolution in connectivity but also an opportunity to save energy and reduce impact on the environment.

With a range of 30 metres, and a handy small electric shock feature which encourages your pet to stay within range, Pet-Fi allows customers to access our superfast 3G and 4G mobile broadband networks at home or on the go.

iiNet R&D Product Manager, Simon Watt was proud to be able to offer customers this cutting-edge technology.

“At iiNet we are committed to sourcing the latest in innovative products that are practical and make our customers’ lives easier, while also helping them harness the power of the Internet,” he said.

“We know our customers love their pets and enjoy having them close by, so I am proud to say they can use Pet-Fi to transform their beloved furry friend into the ultimate, and adorable, Wi-Fi hotspot and mobile broadband modem.

“Pet-Fi is password and MAC address protected, so the connection remains safe and secure. This allows customers to take their pet for a walk in the park, or a drive in the car, and still enjoy secure, fast mobile broadband access on the go.”

Pet-Fi is available in a range of sizes, to accommodate pets of all shapes and species. Pet-Fi 3G is designed for medium-sized pets (including cats, rabbits and ferrets), Pet-Fi 4G is for larger pets (including dogs, pigs and ponies), and Pet-Fi Mini is suitable for even your smallest pets (including lizards, birds and hamsters).

To use, customers simply clip the lightweight Pet-Fi dongle to the pet’s collar and can immediately start enjoying fast wireless internet access on a smartphone, tablet or laptop within 30 metres of the pet.

Pet-Fi dongles are water-resistant and shock-proof, so they won’t restrict your pet’s daily routine, exercise regime or playtime.

For more information visit: 

Whether you’re a light user or you enjoy staying connected day and night, we have a Pet-Fi plan to suit you. Choose Pet-Fi Hamster for 250GB data allowance per month, Pet-Fi Cat for 500GB per month, or Pet-Fi Dog for a whopping 1000GB per month. Data usage is calculated daily.
Each plan provides access to the iiNet Freezone, complimentary email protection, 24/7 customer service, a back-up dial-up account, 10 email address and 1GB of webspace. There are no excess quota usage charges, and if you run out of data, simply pick up a data pack to last you through to the end of the month.

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For further information, please contact:

Tina Liptai or Anthony Fisk
Communications - iiNet Group
Ph: +61 8 9214 2210
Email: [email protected]

About iiNet 

iiNet is Australia’s second largest DSL Internet Service Provider and the leading challenger in the telecommunications market. Publicly listed on the ASX 200, our company is now valued at approximately $1 billion. We employ more than 2500 inquisitive staff across three countries - 80 per cent of whom are employed to directly service our 900,000 customers. We maintain our own super-fast broadband network and support over 1.7 million broadband, telephony and Internet Protocol TV (IPTV) services nationwide.

We're committed to making it simple for all Australians to connect across both our own network and on the NBN. Our vision is to lead the market with products that harness the potential of the Internet and then differentiate with award-winning customer service.

A full list of current awards can be viewed at iiNet Award /about/awards