Media release

The iiNet BoB is born

28 February 2011: iiNet, Australia's second largest DSL service provider, has today announced that a new all-in-one internet and phone solution, called iiNet BoB, will be available to its customers by April.

Created by iiNet Labs, iiNet BoB combines everything the original BoB is loved for, including plug and play phone and internet with an even sleeker design and some extra special features.

Steve Harley, General Manager Business at iiNet said the development of iiNet BoB was the result of many months of research into what customers love about the original BoB and what else they wanted.

"We learnt a lot from the original BoB and after selling more than 70,000 units, we got a feel for what our customers are looking for when looking for an all-in-one home internet solution," Mr Harley said.

"BoB was the start of something new in Australia - combining the modem, router and handset in the one unit. It was a revolution and it's only natural that we would develop our own version with the same functionality but with our own finishing touches.

"iiNet BoB's handset has a full colour screen which makes it easier to use, it comes with built-in answering machine functionality and includes a parental control. With the future in mind, iiNet BoB is tv compatible and will be ready to go when the National Broadband Network is rolled out.

"While a retail price for iiNet BoB is yet to be set, manufacturing the product ourselves means that we can offer the product at a more competitive price than ever before, giving more Australians the opportunity to enjoy iiNet BoB's style and functionality."

iiNet BoB will include the following features:

  • ADSL2+ modem router supporting the latest 802.11n standards in wireless technology
  • A sleek design that complements the suite of iiNet products available
  • Handset with full colour screen and built in answering machine
  • Dual VOIP capability to support two phone numbers from dual providers
  • Powered by DECT and the latest cordless telephony CAT-iq for VoIP and other Internet-based services such as audio and video streaming
  • NBN ready
  • tv ready

"The introduction of iiNet BoB into our suite of products is part of our plan to grow our product development within iiNet Labs and set ourselves apart with an innovative offering combined with outstanding customer service," Mr Harley said.

For information on iiNet Labs or to express your interest in iiNet BoB visit

For further information or interviews, please contact:

Anthony Fisk/Jane Humphries
08 9214 2210 or [email protected]